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Tuesday, February 15, 2011

Smart and Clean Choices from our Deli

By Todd Giesler, our Man in the the Deli
 
This just in...
 
We have Smart Chickens and New Boar's Head Products!
 
While we in the Deli have been pleased to bring you the best delicatessen meats and cheeses we can find, as well as top-notch chicken to use for entrees in our salad case- it's always a good idea to look for ways to be "upping the ante" whenever possible. The Co op is a member-owned store, and we want to keep our members as happy as possible, and... we shop here, too!
 
So... two good "things" have come our way, lately. First, as you may know by now from previous newsletter postings and from shopping in the Co-op Meat Department, Smart Chicken is the way to go for those who want to find the best chicken available. No doubt about it. This is it.
 
We are now using Smart Chicken, which costs a bit more than the others, but you'll see no increase reflected in our pricing. We're using it in entrees such as Apricot BBQ, Dijon Parmesan, Apricot Olive, and Chicken Marbella. Why do they call themselves "Smart Chicken"? Well,several good reasons why:
 
The Air Chilled Difference—This is a big one. Smart Chicken pioneered a unique chilling method allowing chickens to be cooled individually with purified, cold air. This process preserves the quality of the meat, while also eliminating wasteful water use. This greatly keeps the flavor intact, and has less environmental impact.
 
Smart Living— These birds are sustainably raised by family farmers in state-of-the-art, environmentally controlled houses, giving each of them plenty of room to roam and feed.
 
A Smart Diet— These birds are kept on a strict vegetable and grain-fed diet, with a mix of vitamins and nutrients. All natural, with zero artificial ingredients or growth stimulants, so these birds get a natural growth cycle. You can be assured that they are entirely free of antibiotics and animal by-products.
 
Easy Being Green— All of the Midwestern farms that are Smart Farms are surrounded by corn and soybean farms, which are the feed grains for chickens. How convenient is that!? This provides a lower carbon footprint, rather than hauling the feed to the chickens, at a greater environmental cost. No added water, plus ultra-local food, means a pretty darn environmentally sound idea, to me!
 
I am very impressed with their attention to environmental stewardship, and the commitment to producing the "Higher Degree" of chicken that is just delicious. Our ever popular chicken entrees just got better.
 
 
 The first thing you may think of when considering these new items is "What's different? I thought all Boar's Head products were all natural?" Good question. The big difference is that the seven new items we now offer are completely vegetarian grain fed. (Just like the Smart Chickens).  They also have a shorter shelf life, so they are ultra-fresh, and are meant to be consumed within 2-3 days of purchase.
 
We are now offering the following All Natural Boar's Head items, priced just a little bit more than the rest of the field:
 
Uncured Ham
Smoked Uncured Ham
Roasted Turkey Breast
Smoked Turkey Breast
Tuscan Brand Turkey Breast (with Rosemary)
French Country Turkey Breast (with Lavender) This is my absolute favorite. Very savory, and complex.
Cap-Off Top Round Oven Roasted Beef- A smaller cut of beef than the usual offerings, and just delicious.
 
As with all Boar's Head provisions, here's what else they have "going for them" ;
 
No artificial ingredients, minimally processed
Raised without the use of antibiotics or hormones
No nitrates or nitrites added
Gluten Free
No MSG added
No preservatives
0 grams of trans fat per serving
 
All of the All Natural selections are also American Heart Association certified, meaning they meet the criteria for saturated fat and cholesterol guidelines. Very nice to know!
 
Want more? They also qualify for inclusion in the Feingold Association of the United States, a non-profit volunteer organization whose purpose is to "support their members in the implementation of general public awareness of synthetic additives in behavior, learning and health problems".
 
Boar's Head meats and cheeses are simply the best, and now we carry the "best of the best". Come ask us for a taste of any of these, and we will happily comply.

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